· 5 min read
How to write a photography brief that gets an accurate quote
Six things a photographer needs before pricing — and a one-page example.
Written by Oat (sample name)
Quotes go wrong when briefs are missing information. These six points keep everyone on the same page.
- How many products and angles
- Where and for how long the images will run
- References you like — and don’t
- Brand guidelines such as colours and type
- When you need the files
- A rough budget
Why share a budget?
It doesn’t raise the price — it lets the photographer suggest the right trade-offs, like fewer angles or combined shoot days.
