· 6 min read
Image usage rights, explained simply
Why the same image costs more on an ad or a billboard.
Written by Oat (sample name)
An image fee covers the work and the licence. The wider and longer an image runs, the more the licence is worth.
Three questions define usage
- Channel: web, social, ads or print
- Duration: 6 months, 12 months or unlimited
- Territory: Thailand or worldwide
We spell out all three in every quote — and you can extend later.
